Built for people who make the call.
BrandAid is built in India by Rashmika Goel and Himanshee Ahluwalia, two marketing fanatics who got tired of making big calls with half the picture.
Who we are
We’re Rashmika Goel and Himanshee Ahluwalia, the founders of BrandAid, and we’re both marketing fanatics. We love a sharp insight, a brave campaign and a brand that knows exactly why it’s different.
Why we built it
Good marketing calls need context: what the market is doing, what competitors just did and what customers actually say. That context usually lives in a dozen tools and a hundred tabs. BrandAid brings it into one view and shows its working.
What we believe
- Evidence first. Every claim shows where it came from.
- Facts and judgements stay separate.
- Recommendations should be specific enough to act on this week.
Rashmika Goel
Marketing fanatic
Himanshee Ahluwalia
Marketing fanatic
Don’t just tell me how my brand is doing. Show me where the gap is, why it exists and what to do about it.