From a brand name to a next move.
What happens after you type a brand into BrandAid, and what you can trust about the results.
Add a brand
A name or website is enough. Onboarding asks a few optional questions about your market, goals and competitors so the analysis fits your situation.
Understand the landscape
BrandAid gathers public signals about your brand and competitors and groups them into health, positioning, campaigns and trends.
Act on the opportunities
The Opportunity Engine turns gaps into ranked actions, each with evidence, effort, confidence and KPIs to track.
You always know what’s a fact and what’s a judgement.
Where does the data come from?
Public sources such as websites, search interest, reviews and social content, plus any accounts you choose to connect. Every figure shows its source and when it was last updated.
How do I tell facts from AI interpretation?
Sourced facts carry a green “Sourced” label and a link. AI interpretations carry a pink “Interpretation” label so you can weigh them accordingly.
How is the Brand Health score calculated?
It’s a weighted average of four pillars: visibility, engagement, sentiment and distinctiveness. The weights and inputs are shown on the Brand Health page, along with what the score can’t tell you.
Do I need to connect any accounts?
No. You can start with public data only. Connecting analytics or social accounts adds detail later.